Your brand gave to charity last year. Your customers have no idea.
The data is clear. Charitable giving builds trust, drives sales, generates leads, and creates organic reach money can't buy.
None of that happens if your customers don't know about it.
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Most companies giving to charity fall into one of three categories.
Silent Giving
What it looks like
The gap. Your customers never know it happened. The giving is real. The impact on your business is invisible.
Asking Customers to Give
What it looks like
The gap. You're asking customers to open their own wallets. Most don't. The ones who do aren't giving because of you, they're giving despite the friction you've added.
Participatory Giving
What it looks like
The outcome. When customers choose where the money goes, they become part of your story. They're excited to share it, and every interaction builds trust no impression can manufacture.
Most companies are stuck in column one. Some have tried column two. The ones growing fastest have found column three.
Your Customer Engagement Platform
Goodness Giveaway is a participatory giving platform that puts your charitable dollars directly in the hands of your customers — turning passive audiences of your generosity into active participants in it.
Don't see your industry? Let's talk.
The business case was made years ago. Most brands just haven't acted on it.
87%
Will buy from a brand that advocates for an issue they personally care about.
Cone Communications
84%
Trust a brand more when it involves them in giving decisions.
Benevity-Wakefield
88%
Consumers say trust is as important as price and quality.
Edelman Trust Barometer
+171%
Increase in participation when customers are offered open choice.
Benevity, 9.7M people, 409 companies
73%
Will spend more on a product if it supports a cause they personally care about.
Cone/Porter Novelli
What brands say. What their customers feel.
"We see this as a way to show up and support our customers, communities and live our values. Corporate America is getting in trouble for posting but not taking real action, and this is a way to take action. There are no other ways to engage customers in that today. It doesn't exist."
Manager of Social Impact, Sephora
"We're already giving back as a company. This gives our team a way to involve customers in that, stand out in the market, and turn it into something that actually drives more engagement and leads."
Pal Shergill, President, Prominent Homes
The business case is straightforward. But the real return is what happens on the other side, how your customers feel about your brand when they have a voice in your giving.
"I'd be more likely to recommend the company to my friends and family because they care about what I care about."
Mia Lee, Goodness Giveaway user
"I'm also a customer of a competitor but I'd definitely switch knowing the company is making this impact in the community."
Vipul Chandra Tolani, Goodness Giveaway user
Enterprise infrastructure, none of the build.
Built on Benevity API
2M+ vetted charities. Fortune 500-trusted infrastructure. Enterprise-grade from day one.
Compliance ready
CASL opt-in built into every flow. Directed giving model sidesteps FINRA gift rules for regulated industries. Charity vetting handled by Benevity.
CRM-native
HubSpot, Salesforce, and others. UTM tracking per location. Leads flow into your existing stack, not a new one.
Your customers want to change the world with you. You just haven't asked them yet.
Not sure where to start? Book a free 20-minute giving consultation and we'll help you figure out what's possible for your brand.
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