Goodness Giveaway activates a local network of charity partners to introduce your brand to the people who live in the communities where you build, through a source they already trust.
You write the cheque. You post to social. And then — crickets.
Not because your giving isn't real. Because every brand in their feed is claiming to change the world. You're just more noise.
They scroll past because it doesn't feel like it's for them — because it isn't.
What they care about is:
Those are the causes that make them stop scrolling.
You never asked. But now you can.
of consumers believe they should have a say in how a business allocates its charitable funds. Most builders never give them one.
There's a fundamental difference between a builder that gave to charity and a builder that gave to something I already love. One is forgettable. The other creates a connection that no impression can manufacture.
When you partner with your customers on changing the world together, something changes. They don't just notice — they share. And when they share, your reach goes further than any post ever could.
We identify the charities operating in those specific communities, local causes the people who live there already know and support.
Goodness Giveaway taps into a network of 2M+ causes across North America to identify the charities already operating in your communities. We reach out on your behalf and invite them to share your campaign with their followers to claim donation funds for their cause.
Their followers, people who already live in or near your communities, see your brand through a source they already trust. They click through, choose a cause, and participate.
Every participant gives you their name, email, and answers to your qualifying questions — straight into your CRM. You follow up with people who already feel good about your brand, before they've ever visited a show home.
Your campaign reaches people who already live in the communities where you build — through the local charities they already trust and support. When someone chooses a cause they already love, they share — because every share brings more funds to their cause. Your community becomes your distribution channel, with local charities acting as trusted influencers — creating genuine moments with the followers who already believe in them.
Your buyers aren't scrolling past because they don't care about giving. They're scrolling past because you haven't given them a reason to care. That shift — from passive audience to active participant — is where trust gets built. 87% of consumers will buy from a brand that advocates for issues they care about. Not the brand's issues. Theirs. When you tie what you care about to what they care about, you're not buying impressions — you're building connection.
Every person who participates gives you their name, email, and answers to your qualifying questions — straight into your CRM. Questions like when are you looking to buy and which community interests you most. Not a cold contact — someone who just engaged with your brand voluntarily, told you exactly where they are in their buying journey, and has a positive feeling about you before you've said a word. That's the warmest lead you'll ever get from a social campaign.
Running show home activations too? This campaign works alongside them, online reach through the charity network, in-person capture through your show homes, all feeding the same CRM.
A $100K participatory giving campaign. $10 at a time. Here's what happened.
A 2x return on a giving budget they were already spending.
A 20-minute consultation is all it takes to map out what a charity network campaign looks like for your communities.