Goodness Giveaway helps builders and developers turn their community giving into show home leads, brand awareness, buyer loyalty, and referrals. You're already spending it. Make it work harder for your business.
Thousands of spec homes. Prices dropping. Competing on price alone is a race to the bottom. The builders pulling ahead have found a different lever. Charitable giving is your most powerful differentiation tool. Most builders just don't know how to use it.
You spent money driving them there. You know how many groups came through. You don't know who they were, what they liked, or whether they ever came back.
Enter your numbers to see exactly what you're losing every month.
Total visitors walking through your show homes each month.
% of visitors who fill out a registration card today.
% of captured leads that eventually become a home sale.
Average sale price across your communities.
Revenue leaking out of your pipeline every year at current capture rates.
It's not that your sales team isn't trying. Most visitors just don't want to hand their details to a salesperson. And even when they do, those details wind up on a desk or in a drawer, and not in your CRM. Either way, the lead is gone.
Goodness Giveaway doesn't replace your sign-in sheet, your iPad, or your CRM workflow. It runs alongside them. Visitors who would have registered anyway still do. This captures the ones who wouldn't.
See how it works in show homes.
Testimonial
"Goodness Giveaway is a way to stand out and differentiate in a sea of show homes."
Karley Jackshaw, formerly Sales, Prominent Homes
More leads vs. show home benchmark in specific test communities.
Of leads were net new and otherwise would not have been captured.
Testimonial
"We're already giving back as a company. This gives our team a way to involve customers in that, stand out in the market, and turn it into something that actually drives more engagement and leads."
Pal Shergill, President, Prominent Homes
Here's what else Goodness Giveaway helps builders and developers with.
You write the cheque, you create the post, but your community has no idea you gave. We change that.
Learn more → Post-purchase loyalty and referralsAny imperfection on that day lands harder than it ever would at any other time. The halo effect is well documented. A single powerful moment of genuine goodness reframes the entire experience. NPS scores rise. Referrals follow.
Learn more →The builders losing on price right now aren't necessarily losing because they're more expensive. Some of them are losing because they haven't built enough trust to become the builder of choice.
Of consumers say the more a business engages them in charitable giving decisions, the more trust they have in that business. They don't just appreciate the giving. They want to participate in where it goes.
Benevity, Wakefield ResearchOf consumers say trust is as important as price and quality when making a purchase decision. Not a nice to have. A deal breaker.
Edelman Trust BarometerOf consumers would switch to a brand that supports a cause they care about. Your competitors are giving. The question is whether your buyers know it's you.
Cone CommunicationsPurpose is a lever you can pull to build more trust than your competitors, on a dimension nobody else is even playing on.
And the buyers who do come back? They'll remember why they chose you.